Why Valentine's Day Matters

I understand the perspective of those who hate Valentine's Day. There are many good reasons to disavow this as a made-up holiday, one that creates expectations, disappoints many, and spreads gloom among people who are without a partner but would like one. I get it. I also understand that Hallmark and jewelry companies and flower shops and fancy restaurants all charge a fortune to help you "celebrate" on this date, for no real good reason.

But maybe there is a reason.

Maybe, for some people, reminding us to take a break from our routine and celebrate love is necessary. Sure, it doesn't have to be on Valentine's Day. Or Christmas. Or your birthday. It could be any day. And maybe it should be EVERY day. But lets be real. It isn't.

So for those of us who find ourselves in a frenzied pattern of day-to-day living and doing and working and taking care of business, both in our personal and professional lives, often showing appreciation is not a part of the habit of life.

Even in a good life, a great life, appreciation is appreciated. It doesn't have to be on Valentine's Day, but isn't it just easy that we are reminded to try to do that - show our appreciation and love - at least on this semi-random day in February?

This is why Valentine's Day matters. Because even the best of friendships and relationships can benefit from a designated time out from the taking-for-granted of each other's goodness in order to recognize, in the form of love and kindness and generosity of spirit (not money), the amazing fortune of finding another human being that you connect with. On February 14th, at the very least, or any other day of the year.